Skip to main content
  • ActiveMapX Login
Home
  • Twitter
  • Home
  • WSNews
  • About Us
    • About Us
    • #LIKEaGIRL
    • ACTIVEMapX
  • #HerMoJo
  • Girls & SPORT
  • MoJoManuals
  • NEWS247
  • WSNews247

Society urgently needs more commercialisation of women in sport

Editor: Hetty Knox

Jessica Ennis, Laura Robson, the GB women’s hockey team. These women are all high-profile, prime examples of female athletes at the top of their chosen sports and are only a small proportion of the sportswomen that have provided us with so much inspiration recently.

But despite such accomplishments in women’s sport over the last few years, there is still a gender disparity in the sporting world. Part of the problem is the lack of commercial investment in female sport. Women’s cycling has taken a huge step towards equality between male and female cyclists, with the introduction of a women’s one day race at the Tour de France and the inaugural Women’s Tour in Britain. The Women’s Tour has a prestigious line-up female riders, including Olympic gold medallists. It has enormous potential to elevate professional female cycling to a platform equal to their male counterparts’.

MORE from London Loves Business

Back to news list
Netball Mojo


  • Follow Us
  • Twitter

© The Women's Sport Network Ltd. 2026: Reg. No. 07784934 -
Registered in England & Wales. Registered Office: Warren Place, Birch Vale, Cobham, Surrey, KT11 2PX, UK

© HerMoJo, Twing_IT, WSN-TV, #WonderWall, WSNet, the WSNet 'Flower' & 'Petals' are registered trademarks and subject to worldwide copyrights of The Women's Sports Network Ltd. WSNet & its worldwide partners claim no rights to the term #ShowUP ©Twing_IT, HerMojo, #WonderWall, ACTIVEMapX - are operated by WSNet on a worldwide licence - all rights protected by the licensee

  • Terms and Conditions
  • Privacy Policy
  • Commercial
  • Google+

Newsletter Signup

WELCOME
The Women’s Sports Network

Is a self-funded, international cooperative of individuals working
independently as associates and part-time volunteers.
A not-for-profit community supporting women & girls
Empowerment via Sport into Leadership.
Please FEEL FREE to sign up for our ‘not too’ regular updates.