England Basketball launcheslaunches new 'All Girls' campaign and ambassador network.
WAtch the video and see how this programme is focused on changing the game for women & girls.
It's 'All Girls' basketball
'All Girls' has been influenced by nationwide research carried out by Basketball England and will address the barriers faced by women and girls at grass roots level, while promoting the sport’s success stories. All Girls will create awareness of opportunities for females to play, coach, officiate or volunteer and shine a spotlight on the female role models, such as the Great Britain women’s team.
“This is national campaign to promote the sport and increase opportunities for women and girls of all ages and abilities to get involved in basketball. It will focus on the sport’s grass roots, promote the continued success of our Great Britain women’s team - and everything in between,” said Stewart Kellett, Basketball England CEO.
“A huge amount of planning has gone into developing All Girls and once someone picks up a basketball, the infrastructure that we’re developing as part of our wider women and girls’ strategy will hopefully mean they form a lifelong affiliation with the sport.”
To find out more about All Girls, visit www.basketballengland.co.uk/allgirls.