WomenInSport/Fitness campaigns have crystallised the huge demand to get ACTIVE?
Get your #ThisGirlCan 'Ad' featured on WSN-TV August #ThisGIRLCan 'Season'
#ThisGirlCan has generated thousands of videos created by people just like YOU - so why not showcase your's to the world? Throughout AUGUST WSNet could be scheduling your club/school/college 'VID' on WSN-TV - #ThisGIRLCan 'Season'. Alongside LIVEStream events from round the world (like the Ashes, Netball World Cup, World Surf League etc. plus scheduled WomenSportTV from the UK - don’t miss this chance to see more WomenSportTV - and get your work in front of our 50k community over the summer – on PC/Tablet/SmartPhone.
How do I SUBMIT? There’s no charge but your VID must be on You Tube - send us the link and any info you want to promote it or your club/class/school/college and . . . if our WSN-TV researchers think it’s god enough it WILL get scheduled many times through August on our UK and AUS, AFRICA and ASIA channels! Be the change! Send your submission to me - email@example.com
See an example - CLICK HERE
WSN-TV - LIVEStream
WSNet is committed to LIVEStream/TV as a key promotional tool for WomenSport - it helps bring together event promotion, ticketing and athlete / player promotion. It also circumvents the traditional television media and can be supported directly by social media and delivered to smart phones/devices at minimal cost. WSNet believes that LIVEStream/TV offers the potential to 'lift the lid' on WomenSport - wer'e very keen to get more WomenSport LIVEStreamed.
We set up WSN-TV a year ago - http://wsnet.co.uk/WSN-TV . WSN-TV publishes European 'Linear' schedules supplied by the major European channels alongside show reels under a programme called #TAKE5 - http://wsnet.co.uk/take5-five-minute-athlete-profiles-wsn-tv - then we add in LIVEStream channels from around the world - initially as LIVE then as catch-up. All this is promoted to our 45k community. So for example we are currently covering the World U23 Frisbee worlds. We 'pick' on best practice role models to support with WSN -TV - (Recently Women's Henley Regatta, Womens World Surf League, ANZ Netball & upcoming UK Women's (rugby Oxford v Cambridge) varsity match (December) , European Roller Derby Nationals in September and Canberra Capital Football in the AUS Westfield W-League).
BACKGROUND to #ThisGirlCan - by Jo Cotgrove, Director Digital Servcies, The Women Sports Network - @WSNet
All the research tells us that more women in the UK want to be more active – some sources (WSFF – 2012) – quote figures of ‘11m women and girls would like to be more active’. Sport England’s recent #ThisGIRLCan campaign proved the point, with 7m hits on You Tube; 50k plus followers on Twitter; and international accolades for its brave and empowering approach of targeting ‘non-lycra’ wearing women who make up the majority of those wanting to get more ACTIVE.
What’s been the problem?
Despite tremendous efforts by NGBs and quangos, such as Sport England, Wales, and Scotland, the intrinsic problems remain: we generally don’t get ACTIVE for fear of being judged and often avoid formal gyms with high annual fees and places where lycra ‘rules’. We prefer to find local clubs/classes/groups where we can be ‘coaxed’, not ‘coached’, locally. Being with friends and ideally getting ACTIVE in the small packets of time which we can fit around other daily ‘responsibilities’ really helps.
A wide range of groups and organisations (NGB/commercial & voluntary-charity) have responded and set up a numerous community-based clubs/classes to cater specifically for women. NGBs are running ‘low impact’ classes (such as Breeze Cycling, Back to Netball, Go Fence, Get Into Golf) to encourage women and girls (back) into sport. On the fitness front, commercial organisations such as Curves, Lady Zone and Zumba have become established alongside smaller private organisations (POPDance, BuggyPush & schools etc.). These organizations not only offer hugely empowering opportunities for women to have fun getting ACTIVE, but also to get women commercially engaged, either through employment or even setting up their own dance/active business.
How can we make the multiplicity of SPORT/FITness options more available & accessible to women and girls?
The Women’s Sports Network has responded enthusiastically to the demand generated by various WomenSport & Fitness campaigns such as #LikeAGirl, #ThisGIRLCan, #Sporting Sisters. Eighteen months ago we set up ACTIVEMapX by working with a small number of NGBs and commercial operators to amalgamate ‘low impact’, Female-Friendly SPORT/FITness opportunities. This free service publishes and ‘maps’ fitness opportunities offered by a wide variety of clubs, commercial organisations, small businesses and charities by postcode on the ACTIVEMapX website. Women looking to get active can find lots of SPORT/FITNess opportunities – usually within 5 miles from home – and all on one website.
Since January 2014 ACTIVEMapX has become the ‘Go to’ place to find the widest range of activity. It has been adopted by many NGBs and commercial operators who have added all their clubs/classes in one ‘bulk’ process, whilst smaller organisations can register and add their own events. County Sports Partnerships (CSPs) are now ‘embedding’ ACTIVEMapX within their own websites. This helps small, local clubs and classes promote themselves, while at the same time offers a wide ‘cornucopia’ of activity and sport for women & girls. Here’s one example - http://www.cswsport.org.uk/get-active/ThisGirlCan .
The New Year started with some super stories around women sports news (World Champion’s in Rugby, equality at the Women’s Boat Race and thousands 'showing up' to watch the Lionesses play at Wembley). The various awareness campaigns have made huge inroads into ‘signposting’ opportunities for women and girls to get ACTIVE – how, when AND where we can find the time – and at reasonable cost.
What effect has #ThisGIRLCan had on ACTIVEMapX?
During the three week launch of Sport England’s £10m “#ThisGirlCan” campaign from 10 January – 1 February 2015, the number of classes/clubs/activities on ACTIVEMapX increased by 39% (20,000 to 28,000). The number of locations advertising Female-Friendly classes on ACTIVEMapX grew from 13,750 to 22,960 – an increase of 67%. User searches exceeded 5,000-plus daily and this figure is still rising! In addition, 15 NGBs & 10 CSP have subsequently added thousands of classes by suppling WSNet data in bulk (on a csv/spreadsheet). Have a look at the screen shots for Nottingham ( and the inset) – taken 20 days apart - that’s the impact that #ThisGIRLCan has had on grass-roots Sport/FITness via ACTIVEMapX!
I love the idea of being able to choose how, when and where I can get active . . . and what I do and with whom. If you need help registering or setting up your class/club – please email me (firstname.lastname@example.org) and I will send you a help sheet. Also let me know if you want an ACTIVEMapX on your local site (or you want to load lots of club/class info in one go) - get in touch and we will work with your IT people.
There’s a long way to go, but there are thousands of small Female-Friendly clubs and classes – so please help us to make them more accessible. You might even think about starting your own business to help those 11m women who are still waiting to get ACTIVE?
WSNet is now offering CSPs a 'local' ACTIVEMapX to publish from their website on the entire range of women's sport/fitness activity in the area – increasing the marketing reach of the various organisations.
The Women's Sports Network (WSNet) was started on March 8th 2012 in the lead-up to the London Olympics in frustration at the lack of promotional activity around WomenSport and SportsWomen. It is a self-funded, not-for-profit organisation. It is an amalgamation of people working independently as Associates and co-ordained by three principals who are part-time volunteers. It has a community (‘fan base’) approaching fifty thousand worldwide.
Mission is to crystallise the issues & coordinate opportunities around WomenSport & Fitness by working in partnership with commercial/NGBs/educational/Charity organisations to strengthen their 'position' where it raises the profile of WomenSport & SportsWomen. And to offer better access to SPORT/FITness, alleviate gender-bias and empower women & girls through SPORT/FITness in their everyday lives.
WSNet runs a number of free services covering - recruitment (JOBSNetWORKX), ACTIVE Communities (ACTIVEMapX) TV rights/distribution/streaming (WSN-TV), SportsREPORTing (TwingX) plus Ticketing & event promotion (#FANZone) which all operate alongside our activities in education, empowerment, lobbying and motivation.
All our research shows that reaching women with a 'new' sport/activity is really hard. Big issues with school sport often puts women/girls off sport at an early age so women/girls don’t have preconceived intentions and if (and it’s a big IF), they decide to re-engage with sport/activity later in life, they often want to sample a number of sports before fully engaging. ACTIVEMapX offers choice and 'pitches' 'low-impact', NGB-driven, activity alongside commercial (Zumba, Curves etc.) and volunteer-run (Park Runs) activity - and all in the local COMMUNITY. All our discussions with NGBs, Sport England and WSFF etc. reveal that NGBs don’t have the marketing budget to reach new participants with new (low-impact) products such as Back2Netball, Breeze Cycling etc. Far better to consolidate into one place, and share marketing costs across various organisations targeting Women & Girls SPORT/FITNess – and even get women to try a umber f ways and sports to get active. ACTIVEMapX simply pools information across a number of sectors and sports to offer as wide a range of opportunities for women as possible - at no charge. The commercial operators - particularly the plethora of small fitness businesses that have started since LONDON2012 (all of whom the NGBs and bigger commercial players are having to compete with) find it a brilliant way of engaging with women in new areas of SPORT/FITNess.